Telling the Story: Digital Marketing for Churches

Your Church Has a Story. Are You Telling It Well?

Enroll Now

In our digital age, you might be overwhelmed by the storytelling and marketing tools at your disposal. No other time in history has seen such a rapid expansion of opportunities to communicate and connect.

Yet many churches struggle with knowing how to use digital media effectively. How can you faithfully and effectively way communicate the story of Jesus, and invite others into that story, through your church’s online presence?

During this four-hour on-demand workshop, Telling the Story: A Crash Course in Digital Marketing for Churches, you’ll learn how to fundamentally shift the way you think about digital media and implement your own marketing program—in a way that is responsive to the trends and challenges of communicating in a hyper-connected world.

What You'll Learn

  • A theological framework for digital marketing
  • The value and necessity of digital marketing in the 21st century
  • How to identify and implement mission-specific digital tools
  • How to access and analyze website traffic and performance data—and put it to work for you
  • How to evaluate the quality of a church website
  • Simple strategies to show up on search engines like Google and Bing
  • Approaches to social media that build community—WITHOUT devolving into hostility and sensationalism
  • What the goals of a church website should be

About this Course

  • Modules

5

  • Learning Elements

  • Videos

3

  • Practices & Activities

  • Time

3 hours, 30 minutes

  • Price

$55

Enroll Now

Here's What's Inside...

Katie Langston, director of digital strategy for Faith+Lead, shares how and why you should pay attention to creating professional websites that allow people to get to know you better, and develop high-value digital content that communicates the gospel in your context.

Kris Rolls, mission developer of All Saints in Holland, Mich., shares a theological account for marketing with empathy.

Ryan Panzer, author of Grace and Gigabytes: Being Church in a Tech-Shaped Culture, shares a highly practical overview on using Google Analytics to understand and speak more impactfully to the audience you’re called to reach.

Michael Chan, executive director for faith and learning at Concordia College in Moorhead, MN., shares how Christian marketing can tell a remarkable and authentic story about how Jesus is at work in your congregation.

Enjoy a Q&A with all four presenters on a wide range of topics.

You'll Learn How to Tell the Story

Tuition includes on-demand access to the workshop recording and a private group in the Faith+Lead Learning Lab to connect and share with ministry peers.

What to Expect

Tuition includes on-demand access to the workshop recording and a private group in the Faith+Lead Learning Lab to connect and share with ministry peers.

Ready to Enroll?

Enroll in this one on-demand course today or unlock free access to this and all on-demand courses plus more with Faith+Lead Membership

Enroll in this course

one-time purchase

$55


Access to this on-demand course

Access to an online supportive community

Light background circle with checkmark

Access to 20+ on-demand courses

Light background circle with checkmark

Access to all workshops and their recordings

Light background circle with checkmark

Access to member-only live Q&A monthly interviews

Light background circle with checkmark

Access to monthly group coaching

Enroll Now

Access this course

*by joining Faith+Lead Membership for just $19.95/month

$0


White circle with checkmark

Access to this on-demand course

White circle with checkmark

Access to an online supportive community

White circle with checkmark

Access to 20+ on-demand courses

White circle with checkmark

Access to all workshops and their recordings

White circle with checkmark

Access to member-only live Q&A monthly interviews

White circle with checkmark

Access to monthly group coaching

Join Membership

Meet Your Instructors

  • Katie Langston

    Katie Langston is a doubter by nature and a believer by grace. She grew up Mormon in Cache Valley, Utah, and converted to orthodox (little "o") Christianity after a profound experience of God's grace over a decade ago. Now she works as the director of digital strategy for Faith+Lead and as pastor of mission and outreach at New Promise Lutheran Church in St. George, Utah. Katie is the author of a spiritual memoir called Sealed: An Unexpected Journey into the Heart of Grace.

  • Kris Rolls

    Kris Rolls is a church planter of All Saints in Holland, MI.

  • Ryan Panzer

    Ryan Panzer is the author of Grace and Gigabytes: Being Church in a Tech-Shaped Culture (Fortress Press, December 2020). Having worked for technology companies like Google and Zendesk while attending seminary and serving in ministry contexts, Ryan researches and writes about ministry in a digital age. As a coach and consultant, Ryan equips communities of faith to live into their mission by integrating digital technology in their ministry. He lives in Madison, WI. For more writings and resources, visit www.ryanpanzer.com.

  • Michael Chan

    Director of Campus Ministry, Concordia College

    Dr. Michael Chan joined the Concordia College community in June 2022. Before that, he was an associate professor of Old Testament at Luther Seminary in St. Paul, Minn. He joined Luther Seminary after completing his Ph.D. at Emory University and a year of research and teaching at the University of Helsinki. As the executive director for faith and learning, Dr. Chan directs the Lorentzsen Center for Faith and Work and the Dovre Center for Faith and Learning guides Concordia’s interfaith relationships, and oversees the work of Campus Ministry.

Connect as you learn

Connect inside the Faith+Lead Learning Lab

Learning happens best when you do it together with folks who are on the same journey as you are.

That's why our private social network, the Faith+Lead Learning Lab, hosts conversations about course content with other learners, instructors, TAs, and community leaders.

Enroll Now