Can the Bible Get (and Hold) Young People’s Attention?

Recent studies reveal an unexpected trend
By Faith+Lead
young people reading the Bible
young people reading the Bible

“Young people are simply not interested in the Bible.”

Have you heard that, or thought it, sometime in the recent past? It’s an assumption in Western culture that anything related to the Bible is uncool.

This attitude is perhaps best illustrated in the 2024 film Bob Marley: One Love, when Bob Marley expresses his desire to name his next album after the second book in the Bible.

The record executive responds curtly: “I’ve read the Bible … I’ve memorized half of it, and I can tell you one thing for sure, young people do not like it.”

Yet “Exodus” sold over 8 million copies and was later named Time Magazine’s Album of the Century.

[Find out more about Bob Marley’s intriguing connection to the Book of Exodus in Kathryn Schifferdecker’s “Bible in the World – Exodus” entry on Enter the Bible.]

The claim – that young people don’t like the Bible – is not a new one. But it is now being called into question.

A recent study on the Bible reading trends of Americans stated in November: “2025 is showing a major rebound of Bible reading, along with a surge in usage among younger generations,” commented David Kinnaman, CEO of Barna Group.

According to the 2025 State of the Bible report from the American Bible Society:

  • Bible engagement among Gen Z has risen 36 percent, and in Millennials, it’s up 41 percent when compared to the previous year.
  • For the first time since 2021, overall Bible use in the U.S. has increased, with 10 million more adults now reading Scripture outside of church.
  • Fifty-one percent of Americans say they wish they read the Bible more.

Dr. Andrew Root, author and Luther Seminary professor, reports in in his podcast Ministry in a Secular Age that on a recent trip to Scandinavia he witnessed signs of a Quiet Revival happening in churches, with dramatic increases in the number of young men returning to church.

The American Bible Society study also noted that the majority of people who are curious about the Bible are seeking out digital sources to satisfy their appetite.

Among those surveyed, one third of Bible users access the Bible only in print, while 67 percent of Bible users access Scripture digitally at least some of the time through apps, websites, and YouTube.

If you’ve ever looked up Bible questions online, you’ve been bombarded by sites filled with ads, popups, and every manner of distraction surrounding (or blocking) access to the question you’re pursuing.

Perhaps you’ll find self-proclaimed experts looking to exploit visitors and profit off their information, their attention, or their donations.

Enter the Bible from Luther Seminary provides thoughtful, faithful resources for Bible study without ads, paywalls, or agendas. The site relies on:

  • trusted biblical insights from world-class scholars and theologians
  • podcasts, articles, and videos that bring Scripture to life
  • clear, accessible explanations of themes, books, and passages for all 66 books of the Bible

Since Luther Seminary relaunched the site in 2021, it’s experienced an exponential growth in users – from 197,000 annual users in 2022 to 1.7 million annual users in 2025.

The site features recently revised courses on each book of the Bible (for free!) for pastors, students, Bible study leaders, and lifelong learners.

You’ll find a summary, outline, context, issues, theological themes, and cultural and literary references for that book, along with insights on key passages, videos, podcast episodes, and blog posts.

Enter the Bible’s tagline is “Everything you wanted to know about the Bible but were afraid to ask.” It offers free resources for pastors, students, and lifelong learners to answer obscure or nagging questions such as:

If you have a question that you don’t find on the site, you can ask your most pressing biblical questions. The Enter the Bible team considers every question as they plan the upcoming season of the ETB podcast.

Journey through the Bible in 2026

If you’re looking for a way to get into the Bible in the new year, watch for the launch of a new Enter the Bible podcast in January. “The Bible in a Year from Luther Seminary” will guide you on a journey through the books of the Bible, providing insights on how Scripture can shape your life today.

Each episode of Bible in a Year will focus on one or two books of the Bible in fun, engaging, and authentic conversations between Luther Seminary faculty and guest Bible scholars who are experts on the book(s) in question.

Episodes include:

  • Intro/Summary: A brief overview about what the book is about
  • Bible Bingo: Five words or concepts that are essential to understanding the book
  • Going Deeper: Memorable passages, weird moments, unforgettable figures, spiritual insights
  • Closing: Describe the book in seven words or less!

This podcast is designed for spiritual seekers, Bible study participants, and anyone who wishes to find a new way into the Bible. 

Bob Marley understood something the record executive didn’t. That the stories in the Bible, the stories of liberation, identity, and finding your way home, never go out of style. These same stories draw young people back to Scripture today. 

Stories that tell the truth about the human predicament, but give us something to hope for in the face of it, stories of forgiveness, reconciliation, and grace. Stories about wrestling with doubt, and finding God in the midst of our suffering. The Bible keeps speaking because human questions don’t change as much as we sometimes tell ourselves they do. Head here to learn more and discover for yourself why this ancient text continues to speak to new generations.

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